How to Make Money Online for Beginners?

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It may sound obvious to say, but your e-business is about your Internet consumer, and not about you. One mistake many aspiring e-entrepreneurs make is to become so engulfed and distracted by their passion for doing whatever product/service they plan to deliver, that they forget that this is a business. Thinking what product or service your potential customer would want should be your primary and only focus, because you may realize that what may seem like a good idea may in fact have few if any internet consumer. A complete re-think will then be required from the customer’s perspective, and your end product/service may take an entirely different form from what was first envisaged.

‘If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle.’

Sun Tzu – The Art of War

Once again, I use a quotation from the business bible ‘The Art of War’ to illustrate the importance of knowing your customer. Putting the adversarial mindset part aside, the lesson here is knowing who your customer is, their likes and dislikes, their needs and wants and their purchasing journey. The more you know about your customer, the more likely you are to win the battle against your competitors for their business.

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